December 2, 2020

4 ways to advertise on Instagram

Instagram is platform many of us know and love; sharing photos of experiences, life moments, products, services and so much more. When considering your business and the Instagram platform, you want to know the best way to reach your target market.

According to an article by Hootsuite, “75% of users take action on Instagram ads, whether it be purchasing or visiting a brands website.” This provides your business leverage when it comes to finding your target audience and using advertising to share your brand with them. Here we’ll discuss 4 ways you can advertise on Instagram with ease.

Instagram Stories Ads to reach huge audiences

With stories, you have the opportunity to reach a huge audience, because there are a lot of people flipping through it. Using your stories you have the opportunity for a full-screen ad that lasts 24 hours in which you can choose how often your audience sees your ad. There ideal for limited time offers and promotions.

Photo Ads to show off products and services

You’re probably already thinking up photo and/or video content to post to your feeds. With photo ads, you can show off products and services to a much larger audience using amazing photo content. Why not add some more eyes to your feed content.

Video Ads to grab customer attention

Like stories, videos give your audience something to interact with. Thus, many Instagram users are spending a lot more time watching videos, so why not grab their attention this way. Using video ads you share more of an experience with your audience and they can connect with your brand.

Carousel Ads to tell a visual story

These types of ads allow you to highlight multiple products and services at a time or share a multi-part story through not only words but visuals. Your audience gets a deeper dive into what you are offering them and again they build a connection.

BONUS: Collection Ads for customers to shop

Collection Ads are fairly new to the Instagram space, giving your audience instant access to shopping with your brand. You pretty much meet the client exactly where they are, giving them visuals and the ability to directly respond to your brand in one ad. Who wouldn’t love that ease!

How much do Instagram ads cost?

You’re probably wondering, how much ads actually cost. On average Instagram, ads range between $0.70 to $0.80 per click. Though, you determine the budget for your ad spending. The cost of an individual Instagram ad varies based on what your desired outcome is and your target customers.

How to choose the best Instagram ad type?

Choosing the best method of ad delivery on Instagram is based upon numerous factors but based mostly on what your goal is. You have to ask yourself the question of what desired outcome you are trying to reach with your products or services. Once you decide that, you can then move into creating goals as forming your ads around them.

Using Instagram ads can definitely help you to reach your audience and support your business growth. Try out the various methods of using ads on Instagram to see which one helps you reach your business goals.

How will you use Instagram to advertise? Let us know in the comments below.

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Update: Instagram Sponsored Ads

Going it yourself and want to know even more about advertising on Instagram? We love this great guide put together by Kicksta.co, Why Instagram Sponsored Ads Make Business Sense.