July 12, 2018

Picking the best brand logo, does it matter?

The foundation of a strong business or organization is built upon a communicating a captivating brand design. A well-designed logo has lasting impacts on your followers. It is a visual representation for others to recognize your brand values, beliefs, and functions. Logo designs should strive to represent the brand in the best way it can.

Here are some important things to consider:

  • Visual appearance on advertising and marketing materials
  • Logo placement on products
  • Alignment with branding collateral
  • Thoughts and emotions evoked by the logo (colour, shape, style, words, etc.)

The composition, colour, and style of your logo impacts the way other people perceive and feel about your business. To illustrate this, consider the colour blue, a popular choice chosen by many companies such as Facebook. This is because psychologically, the colour blue relays trust, honesty, and dependability.

The biggest influencer: logos

A good logo has huge potential to influence how customers and clients perceive your business. Overall, a good logo encompasses the entire package. We’re here to give you the inside scoop on the 5 main types of logo you should know about!

1. Symbol or Icon

These types of logos allow businesses to represent themselves through a simple yet bold manner. For most brand’s, the image is abstract and stylized to peak visual interests. For the majority of companies, a simple design is the way to go. Some companies may choose to create additional modified versions, that are more eccentric and outstanding. We recommend picking simpler designs, as these are much easier for people to remember. Some examples of symbol logos include: Apple, Shell, and Mercedes-Benz.

best brand logo apple shell mercedes

2. Wordmark

Wordmark logos are stylized in a unique manner with text logos that spell out the company or brand name. In many circumstances, a custom font is created for the brand to utilize throughout all their marketing channels and branding collateral. Wordmark logos are a common choice for the top brands around the world. By including their business name within the logo, it establishes strong brand recognition. Examples of these include: Disney, Facebook, and Sony.

3. Lettermark

The composition of lettermark logos are made up entirely of typography. They use a simple mark to represent the company, that often includes the initials of the company’s name. If your company intends to illustrate their initials graphically, then lettermark logos are a great choice. As in many cases, the company name can be too long or difficult to pronounce, or may lack distinctive characteristics to stand alone. Some familiar examples you may recognize include: Hewlett-Packard, Chanel, and General Electric.  

best brand logo hp chanel gm

Bridging together wordmark and symbol or icon logos

4. Combination Mark

A combination mark logo bridges together a wordmark logo with a symbol or an icon. This gives brand’s the flexibility to use either one throughout their brand collateral and marketing. During the design process, test how the elements look like on their o

wn, so that you can ensure you have a well-designed logo. A well-designed combination mark logo should look just as good together, as they do separated. Some of the more well-known combination marks include: Hawaiian Airlines, Adidas, and Sprint.

best brand logo hawaiian adidas sprint

5. Emblem

An emblem logo encases the company name within the design. This type of logo resembles a badge or seal, and can appear quite compact. This type of logo is often used in government and sport logos. It is important to note that the use of emblem logos can pose a few difficulties.It is difficult to separate the company’s name once it has been encased within a design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.

best brand logo starbucks nfl harley

The possibilities are endless in logo designs! A good logo choice is crucial for growing and establishing brand recognition. The thought and design put into it, could make or break your business.

If you are interested in creating a brand new logo for your business today, then feel free to give us a call at 604-722-1264, or contact us on our website. We’d love to help you!