Brighton College – Online Marketing & Social Media

Day 2

For homework. I am expecting email of your text and photo portions of today’s class in my inbox by midnight. If you didn’t get a chance to listen to the podcast from Day one, scroll down to the link and give it a listen, it will be worth your while.

Bogs = Photos and Text  Day 2 pdf

These are the photos to test in the freeonlinephotoeditor.com

Day 1

BAF310 Online Marketing and Social Media -course outline

Please note, this is a new course outline available for your download. There are a couple of changes to our timetable, most notably that a week Friday, there will be a lab day so you can work on your video project and I will be giving a talk at the campus opening and not available to teach. Also of note, the distribution of grades has changed. What remains the same is your course work which is worth 70%. Each day, except the last day is counts as 5% towards your course work total. Those people who didn’t email me their websites have lost 5% already. Participation is worth 20% and every time you are late, late back from break or talking while I am talking or speaking in another language, there will be 1 point deducted, starting tomorrow (the English-only policy is a campus policy, but the rest are my own). Those people who participate well during class, i.e. volunteer answers and discussions, and generally seem to engage with the material, will gain points.

Brighton College Day 1-Updated 14Jan13 10:49 pm

Homework due Day 2:

Build WordPress site, due Day 2
Imaginary Company Profile, due Day 2

Listen to:
The Vancouver Human Rights Lecture – Cute Cats and The Arab Spring
In the 2011 Vancouver Human Rights Lecture, Ethan Zuckerman, director of the Center for Civic Media at MIT, looks at the “cute cat” theory of internet activism, and how it helps explain the Arab Spring. He discusses how activists around the world are turning to social media tools which are extremely powerful, easy to use and difficult for governments to censor. The Vancouver Human Rights Lecture is co-sponsored by the UBC Continuing Studies, the Laurier Institution, and Yahoo.