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Marketing Basics Archives | Liddleworks

Influencer Marketing: An Intro

“True influence drives action, not just awareness.” – Jay Baer, digital marketing specialist, author.

At some point or another, you’ve probably been convinced to purchase a product based on a rave review by someone you respected. In general, that’s the … Read More

How To Write An Effective Marketing Email

An effective marketing email is an essential part of your quickly approaching holiday marketing campaigns, or any digital marketing campaign for that matter. What does an effective one look like? An email with an impressive open-rate and click-through rate, bringing … Read More

How Do You Get Your First Clients?

You took the leap, you started a business — now how do you get your first clients? Bootstrapping your business often means you’re starting out totally on your own. You’ve got a handful of testimonials or maybe even a small … Read More