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Marketing Basics Archives | Liddleworks

JPG vs PNG: Why Image Format Matters for a Fast Website

Putting your best foot forward with a website goes beyond great content. The images have to be relevant, eye-catching, and just plain pop. In order to achieve that, choosing the right image format will make all the difference. 

If your … Read More

Marketing During a Crisis

How to move forward with your small business during COVID-19

The COVID-19 pandemic continues to spread, making it difficult to tell whether we’re in the midst of the storm, or if the worst is yet to come—so it’s easy to … Read More

5 Ways To Create Highly Effective Visual Marketing Campaigns For Women

Women’s economic power is on the rise—and has been, quietly, if we’re honest, for a while now.  It’s up to marketing and visual communications to not only be smarter to stand out in a savvy market, but also to … Read More

Social Media Strategy to Get Ahead of the Competition

Creating -and sticking to – a social media strategy is a key component of being able to reach your client base. Having an informed strategy allows you to build your brand’s reputation, keep track of what competitors are doing, and … Read More

Instagram Stories: a tool for selfies or digital marketing?

If you read our blog post last week, or generally like to know what’s going on over at Facebook HQ (us too), then you know that Facebook recently reported $16.6 billion in ad revenue. According to the fourth quarter report … Read More