For an e-commerce store, climbing to the top of a SERP is basically the holy grail. A business that relies so heavily on online presence needs to do its best to be as visible as possible. So the first page is where you want to be.
That’s why SEO holds so much importance in e-commerce. But how can you improve your SEO to reach that coveted first page?
This guide will give you the tips you need to boost your SEO as an e-commerce store. We’ve decided to exclude obvious tips like link building, but make sure you take care of that part as well since it’s often the most important thing to do when optimizing your site.
Sort Out Your URLs
URLs can have a significant impact on your ranking. Beside including keywords, it takes a few important tweaks to reap its benefits.
For one, you should try to avoid dynamic parameters if you can. For those that don’t know, dynamic URLs use values that appear unintelligible to people since they often contain characters like $, &, ?, and other SEO-unfriendly symbols.
You may also want to make your URLs non-case sensitive. This makes it easier for folks to type your URLs without running into a 404 wall. A good way to do this is to make lower case URLs since the vast majority of people type this way.
Separating words with hyphens would also be a good idea. It makes URLs easy to read, and it won’t really affect your SEO on the whole.
Meta descriptions are one of the first things popping up on the SERP, so you need to make sure yours grab the viewer’s attention. A brief, to-the-point, keyword-rich description will tell people that you have what they’re looking for, garnering more clicks and increasing your ranking.
Titles work the same way, so make sure you tune them to your SEO needs, too.
Avoid Overstuffing with Keywords
Keywords play a major role in SEO, so it makes intuitive sense to have as many as possible for ensuring optimal ranking. However, just ramming in as many keywords as allowed by laws of space and time will do you no good. It will, in fact, have you penalized by search engines.
Instead, use keywords in a natural, logical way that won’t repel readers on account of sounding nonsensical or manipulative.
Optimize Images for SEO
E-commerce stores and images go hand in hand, so poor image optimization spells bad news for your site. You ought to go through a quick checklist to make sure your images are up to scratch:
Format. JPGs and PNGs work well, though on average JPGs have smaller file sizes (you can use GIFs for animations).
Alt text. Use alt text to portray accurately what the image is about (you can use keywords, but as mentioned earlier, don’t overuse them here either!)
(File) Size. This will, of course, depend on the purpose of each image on your site. Different businesses go about this differently, but OM4 has a pretty comprehensive guide on the topic.
Be Mobile Friendly
Mobile users have a massive influence on e-commerce. Thus, it would be wise to cater to this large demographic by creating a comfortable user experience.
The gist of the solution is as follows. Your clickable buttons should be large enough to interact with on smaller screens, the on-page text needs to scale well, pages should load quickly, and all relevant information needs to be at the top of the page.
SEO can be a bit of a pain at times, especially without the right guidance. But with these pointers, you’ll be well on your way to landing on the first page of search engines.
If you want an in-depth study of 2019 SEO, take a look our infographic below. It will give you extensive knowledge of current SEO trends and much more. If you’d like a complete e-commerce website audit, we’d be happy to help. Contact us here.