Instagram has come a long way as a visually-driven platform, with its use of hashtags, tagging friends, adding locations, and updating videos.
Instagram has been around since 2010, while IGTV was introduced in 2018, five years after videos up to 60 seconds on Instagram were first introduced. IGTV’s are available on Instagram or as a standalone application and were meant for videos longer than 60 seconds. As stated on Instagram’s website, “these days, people are watching less TV and more digital video,” so people are able to watch these videos anywhere they are on their digital devices.
Think of it like this: IGTV is a power couple of both Instagram and Youtube.
IGTV’s are stored in a separate section on Instagram so that people know where to go when they want to look for longer content. Longer videos allow you to upload more content with a clear purpose, therefore generating more traffic and information about various products and services offered for people looking for more details.
IGTVs allow for a range of topics and provide a comment section for people to be able to interact with each other and the topic of the video. This is a great way to educate your audience and build a community. It also encourages people to keep watching with IGTV’s automatic play of the next video, where you are able to create a series of videos.
Consistency is important when it comes to content. Similar to a weekly TV show series, you can create a regular schedule of weekly videos for your audience to tune into. Another option is to do a live stream, and upload that live stream video to IGTV so that your content remains on your profile.
Take your IGTV to the next level with these 5 simple steps:
Create a video longer than 60 seconds
Choose a cover photo from its frame
Fill out the description and title (with hashtags)
Post to your feed and story