Get ready for it:
Weird, I know, but Google likes this consistency.
There is no benefit in choosing one format over the other, so feel free to choose (604) 123-4567 or 604.124.4567 or 604-123-4567, but be consistent.
Where should you look for your phone number? Facebook, Twitter, LinkedIn, Google Business Listing, Pinterest, Instagram, Yellow Pages and anywhere else you’ve created a business profile. Did you hire an SEO team to create backlinks for your business? Make sure you consult the list of backlinks they likely gave you too. If they did not present you with a list, now is the time to get your hands on that. I can’t tell you how many clients I end up working with that don’t have access to their own business listings. It can be frustrating and costly to get into those accounts or duplicate the work by setting up new ones.
If you have developed a Style Guide for your company, be sure to add this detail and If you haven’t, now’s a great time to start one. Once you have a Style Guide organized, be sure to give access to the Style Guide to your writers, designers and anyone else doing marketing work for you.
Hope you like this tip, and please feel free to submit your tech questions – and frustrations – in the comments below. Missed last week’s tip? Click on the LiddleTips category in the right-hand sidebar to see them all.