Welcome to our Learning Modules. Let us help create a custom learning experience that is perfect for your team and industry. Learning Modules are applicable for HotSeat Sessions, Flex Training Package and the 12 & 24 Week Training Programme.
Social Media Overview
We add this 10 minute gold nugget to all our social media training packages, unless you’re signing up for advanced training.
Facebook Basics & Advanced
- Why working with Facebook is important and how it’s different than other platforms.
- Optimize your account settings.
- Learn how to organize your Personal Profile and Brand Page to work together without compromising your privacy and irritating your friends and family.
- Best practices for posting.
- How to work with Facebook’s algorithm.
Twitter Basics & Advanced
- Why working with Twitter is important and how it’s different than other platforms.
- Optimize your account settings.
- Learn how to build and manage your Followers.
- Best practices for posting.
- How to engage your Followers and find your Influencers.
- Advanced class includes using select third-party applications.
Instagram Basics & Advanced
- Why working with Instagram is important and how it’s different than other platforms.
- Optimize your account settings.
- Learn how to build and manage your Followers.
- Best practices for posting.
- How to engage your Followers and find your Influencers.
- Advanced class includes using select third-party applications.
Pinterest Basics & Advanced
Google+
- Why working with Google+ is important and how it’s different than other platforms
- Optimize your account settings.
- Learn how to organize your Personal Profile and Brand Page to work together without compromising your privacy and irritating your friends and family.
- How to build and manage your circles
- Best practices for posting.
YouTube
- Why working with Youtube is important and how it’s different than other platforms.
- Optimize your account settings.
- Learn how to upload video to your channel.
- Optimizing your videos for best SEO.
LinkedIn
- Why working with LinkedIn is important and how it’s different than other platforms.
- Optimize your account settings.
- Learn how to network effectively on this platform.
- Learn how to utilize the messaging system without spamming people.
- Grow a network of “loose connections”
Blog Posts
- How to keep track of your ideas.
- How to approach writing.
- How to proof read your work.
- Working with WordPress categories and tags.
- Create great titles for your posts.
- How to write to improve the SEO of your site.
Content Calendar
- Analyze your buying cycles.
- Plot your newsletter send out dates
- Organize your blog posts according to content
- Brainstorm topics
- What kind of blog posts are there?
- How to leverage guest bloggers so that you’re not overwhelmed.
- Create a timeline for blog writing with deadlines and schedule.
- Be comfortable that your plan will drive your process for regular output.
Photos 101
- Learn what to look for when assessing the quality of your images.
- Learn how to take better social media photos using a smartphone or point and shoot camera.
- Learn free software to improve and edit your photos.
- Where to find free images.
- Understand copyright and copyleft and stay compliant.
- Best practices for filing and storing photos, licence agreements and model release forms.
CASL Compliance
- Due Diligence for your Canadian email list.
- Organize your current list.
- Create systems for growing your list.
- Create an on-board employee training document.
- Design compliant email sign-up forms
Email Newsletters & Blasts
- Set up your bulk email provider (Mailchimp, Constant Contact, etc.)
- Create branded templates
- How to work with lists & segment
- Brand your sign-up forms
- Integrate your sign-up forms with your website & Facebook Page
Facebook Advertising
- Build your audience.
- Engage your audience.
- Lead generation.
Run a Cross Platform Contest
- Design an engaging contest.
- Learn the best platforms for collecting entries and select a winner.
- How to send your contest out into the social world.
- Leverage your email list.
Basic Analytics
- We’ll teach you the basics to analyze your data. We’ll work with the analytic platforms you have in place, and make suggestions on what tools will help you turn data into useful information.
- Some analytic tools we like are Google Analytics, Hootsuite, and Facebook Insights. We’re happy to teach platforms that you already love.
Updating & Maintaining Your WordPress Site
- Learn how to update your site content.
- Learn how to use your blog.
- How to safely update your software.
- Manage your WordPress store.
- Which plug-ins to add to increase the security of your site.
- Optimize your site for social media.
