Creating -and sticking to – a social media strategy is a key component of being able to reach your client base. Having an informed strategy allows you to build your brand’s reputation, keep track of what competitors are doing, and keep up that oh-so-important communication with your customers.
A social media strategy gives you an overview of what you plan to do, and what you want to achieve using your social accounts. Knowing exactly what you need to do to reach your audience before actually posting gives you an advantage for not only amazing content, but to have a seamless flow for your business. Constantly worrying about what you’re going to post will be a thing of the past!. Plus, you can pass it on to your social media team to implement without any confusion about your brand vibe.
The first step in successfully running any business is knowing who your target audience is. Without this information, you are blindly selling to people who may not even want your product or services. Being clear on your target audience is also very helpful when using social media as a marketing tool. You’ll get a better understanding of your customers’ habits, and how they spend and consume information, which will, in turn, allow you to successfully reach those who your products and services are intended for.
Today, you have access to a plethora of social media channels—and so do your customers. Using the information you found about your target audience when creating your strategy helps you decide the best platforms to share and market your content on. It’s best to choose platforms that your target audience is on because those are the people who will be purchasing. It’s like knowing your friend’s favorite restaurant, so you can plan a party in that space to ensure their ultimate happiness. Make your customers happy by meeting them where they are, and giving them access to your products and services in order to improve their lives. When doing this, pay attention to how your customers are engaging with your company and move around if need be.
In our post about advertising on Instagram, we listed some of the key factors of a great social post are images and videos. Therefore, you want to use as many relevant images and create compelling videos to grab your audience’s attention with catchy text. You can also decide how you’ll use your brand colors and logo throughout your strategy in a way that keeps your customers engaged.
Surprisingly, your competitors are one of the best sources to help you get a head start on the best content for your customers. Most likely they have some of the customers you want to reach, so why not see what they are doing to keep people engaged? Take a look at your competitor’s social media accounts, noting the number of followers they have on each channel to also support you in determining the best platforms. Another thing you should be looking at is the comments and shares on each post. Using this information can help you understand what type of content your audience loves, and then begin creating similar content.
Social media strategies, planning, and posting can sometimes get overwhelming. Making it easier for yourself might look like outsourcing those tasks to a social media support team. Having this support will allow you to continue to create and fully engage with your clients—without having to worry about all of the details. When strategizing, it’s good practice to consider if you have the time or resources to create content that is quality.
Need a social support team? We have social media services to help you grow your social platforms and reach your customers and clients. Learn more here: https://liddleworks.com/services/social-media-services/
Need a boost? Here’s a social media template we found on Hootsuite that might be helpful to kick-start your strategy today: https://hootsuite.com/resources/social-media-strategy-template
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