I’ve had a number of people query me recently about what kinds of tools I use to organize my social media life. The fact that that is a question at all speaks to how much social media has become intertwined — or even taken over! — aspects of both our personal and professional lives. Our online impression is often the first one people get of this these days, and so it’s important to make it a good one. And that, well — that takes considerable work and organization. Whether you’re a small business, starting out, an entrepreneur, or working for somebody else, social media can be an incredible marketing tool. The logistics and the sheer amount of time that needs to be put into it to “get it right” can also be daunting.
The right tools can demystify the social media process. I’ve created a list of what I like to think of as Social Media Sanity Tools. In the spirit of transparency, this post does contain some affiliate links that I make a small commission off of at no additional cost to you, but I would use and recommend them all regardless! I don’t work with something or someone I don’t believe in. There are also quite a few on the list that aren’t affiliates because this post really is about recommending good things to simplify your life, not about me making money!
Many of the “sanity tools” are free to use. Do keep in mind that there are in-app purchases involved with some of them. And if you think I’ve missed an app or program that you love, please leave a comment below! I LOVE testing new tools (and sharing the best of the best with you).
There are quite a few email signature generators to be found online. But I think Hubspot offers the nicest one in terms of the layout and design options. Remember, refer to your branding guideline document to choose the right font for your brand.
Create headlines that convert and email subject lines that increase the open rate with this handy tool.
Use this tool when you try to share a link on Facebook and the preview image does not appear. Simply put in the URL and hit “debug”. If it doesn’t work on the first try, you can hit the “scrape” button. Sometimes it takes a few times. Depending on the way the developer has organized the site, you may find this doesn’t work, but I find it mostly does.
Use this tool to generate a link that you can send to your clients when you are asking for a Google Review.
For the Freelancers out there, Freshbooks is my invoicing system of preference. It allows for auto invoicing for monthly and yearly subscriptions. It also allows your clients to pay you online and has a relatively good expense tracking system and mobile app. The best part? Their customer service is unbelievable!
Unfollow the worst and Follow the best Twitter accounts with this easy Twitter follower manager. ManageFlitter has a free premium account.
This tool creates an encrypted piece of information you can send as a link that can only be opened once by the recipient. They’ll need the passphrase you entered when creating the content to open the link, at which point the encrypted information is deleted off One Time Secret’s servers for good. It’s free, easy to use, and a great way to keep sensitive information secure.
Why shell out for Adobe Creative Cloud when you simply need to create a few social media images every month and a few blog post and email banners? Of course you shouldn’t! We found Pixelmator Pro that has a low, one-time fee to get your image-making dreams going. We don’t get an affiliate kick-back for this one, we just want to solve your graphic problems.
Need a free PDF editor? PDF Candy offers 45 different PDF editing functions. It’s incredibly easy to use and there are no access limits.
Learn how to use its PDF to JPEG function in our Tech Tip Video.
Disclaimer: I do get a kick-back from some of these links if you decide you like them too, but I ONLY keep the tools here that I actually use on a regular basis, so there is nothing wrong with that, right?