Training Course Outline - Liddleworks

Social Media Course Objectives:

In this customized introductory to intermediate course, students will learn the conceptual framework and practices associated with social media marketing for small businesses and Entrepreneurs. They will also get hands-on experience with digital forms of engagement and will learn how to use a wide range of social media tools. In particular, this course will examine how the internet offers today’s businesses the tools to help them operate and grown in a competitive market. This course will also demonstrate how the internet can be used as a tool to help businesses achieve its objectives.

Social Media Learning Outcomes:

After completion of this class, students will have the necessary knowledge and skillsets required to launch an effective digital engagement campaign across multiple Internet based platforms. They will learn how to develop and implement a goal-based social media strategy, create a digital presence in an HTML5 environment that capitalizes on SEO and Keyword strategies for the Internet, and ultimately how to create and implement a meaningful online presence. Additionally, students will understand how to create and maintain a blog, how to organize a content calendar and find and create images and small screen video.* They will be able to use best practices in distribution methods using multiple channels, while understanding how to and create and engage a participatory community that drives traffic to their website, e-commerce sites, landing pages and events. Finally, students will understand how to assess their efforts by viewing basic analytic platforms and responding to the results.

Social Media Assessment Methods:

Following each session, the student is expected to implement the material covered in the Learning Module. These assignments are then assessed by referencing data from online analytics tools, measuring the results from the assignments and comparing them to industry standards. Students are then provided with rigorous feedback to ensure understanding of the course material and equip them with better practices for social media.

Social Media Course Components:

The course components are comprised of a number of Learning Modules, enhanced by Review Sessions and homework. Students will receive handouts for each Learning Module and be added to the Private Liddleworks Training Facebook Group for ongoing support between sessions. Students need access to a computer, smart phone and wifi.

The customized course includes a combination of any of the following Learning Modules (one hour each):

Social Media Overview:

We add this 10 minute gold nugget to all our social media training packages, unless you’re signing up for advanced training.

  • Why is social media so important to small business.
  • How social media works with branding, lead generation and search engine optimization.
  • What kind of content is best.
Facebook Basics

  • Why working with Facebook is important and how it’s different than other platforms.
  • Optimize your account settings.
  • Learn how to organize your Personal Profile and Brand Page to work together without compromising your privacy and irritating your friends and family.
  • Best practices for posting.
  • How to work with Facebook’s algorithm.
Facebook Advanced

  • Learn how to work with Facebook Groups.
  • Get more insights in Insights.
  • Basic Facebook Ads
Twitter Basics and Advanced:

  • Why working with Twitter is important and how it’s different than other platforms.
  • Optimize your account settings.
  • Learn how to build and manage your Followers.
  • Best practices for posting.
  • How to engage your Followers and find your Influencers.
  • Advanced class includes using select third-party applications.
Instagram Basics

  • Why working with Instagram is important and how it’s different than other platforms.
  • Optimize your account settings.
  • Learn how to build and manage your Followers.
  • Best practices for posting.
  • How to engage your Followers.
Instagram Advanced

  • Build on what you already know.
  • Improve on your photo taking techniques.
  • Using select third-party applications for scheduling.
  • Creating collages & videos.
  • Finding your Influencers.
  • Working with Instagram ads in Facebook.
Pinterest Basics

  • How to set-up and optimize your Pinterest Business Page.
  • Best practices for posting.
  • How to create interesting boards that will gain you followers.
  • Get your products repinned.
Google Business Profile

  • Get your Brand on the Google Map!
  • Verify your website and optimize the settings.
  • How to organize your products for Google Shop
  • How to optimize your products and services for search

  • Creating slide videos using apps
  • Creating short videos using your mobile phone and stock video
  • How to optimize your video
  • Best places and formats to distribute your video
Google Reviews

  • How to get good reviews.
  • How to respond to reviews for best SEO.
Google Analytics

  • How to set-up your Google Analytics account.
  • How to read the information and make sense of the data.
Yelp Reviews

  • Optimize your account.
  • Work with check-in deals.
  • How to respond to reviews.
  • How to inspire great reviews.
LinkedIn Basics

  • Why working with LinkedIn is important and how it’s different than other platforms.
  • Optimize your account settings.
  • Learn how to network effectively on this platform.
  • Learn how to utilize the messaging system without spamming people.
  • Grow a network of “loose connections”
LinkedIn Advanced

  • Build on what you already know.
  • Set up and optimize a branded LinkedIn Business Page.
  • Work with the upgraded account.
  • Work with LInkedIn ads.

  • Why working with Youtube is important and how it’s different than other platforms.
  • Optimize your account settings.
  • Learn how to upload video to your channel.
  • Optimizing your videos for best SEO
  • Best practices to distribute your content.

  • How to keep track of your ideas.
  • How to approach writing.
  • Techniques  to proof-read your work.
  • Working with WordPress Categories and Tags.
  • Create great titles for your posts.
  • How to write and post to improve the SEO of your site.
Content Calendar

  • Analyze your buying cycles.
  • Plot your newsletter send out dates
  • Organize your blog posts according to content
  • Brainstorm topics
  • What kind of blog posts are there?
  • How to leverage guest bloggers so that you’re not overwhelmed.
  • Create a timeline for blog writing with deadlines and schedule.
  • Be comfortable that your plan will drive your process for regular output.
Photos 101

  • Learn what to look for when assessing the quality of your images.
  • Learn how to take better social media photos using a smartphone or point and shoot camera.
  • Learn free software to improve and edit your photos.
  • Where to find free images.
  • Understand copyright and copyleft and stay compliant.
  • Best practices for filing and storing photos, licence agreements and model release forms.
CASL Compliance

  • Due Diligence for your Canadian email list.
  • Organize your current list.
  • Create systems for growing your list.
  • Create an on-board employee training document.
  • Design compliant email sign-up forms
Email newsletters (Mailchimp, Constant Contact, etc.)

  • Set up your bulk email provider (Mailchimp, Constant Contact, etc.)
  • Create branded templates
  • How to work with lists & segment
  • Brand your sign-up forms
  • Integrate your sign-up forms with your website & Facebook Page
Facebook Advertising

  • Build your audience.
  • Engage your audience.
  • Lead generation.
Basic Analytics:

  • We’ll teach you the basics to analyze your data. We’ll work with the analytic platforms you have in place, and make suggestions on what tools will help you turn data into useful information.
  • Some analytic tools we like are Google Analytics, Hootsuite, and Facebook Insights. We’re happy to teach platforms that you already love.
Run a Cross Platform Contest:

  • Design an engaging contest.
  • Learn the best platforms for collecting entries and select a winner.
  • How to send your contest out into the social world.
  • Leverage your email list.
Updating & Maintaining your WordPress Site:

  • Learn how to update your site content.
  • Learn how to use your blog.
  • How to safely update your software.
  • Manage your WordPress store.
  • Which plug-ins to add to increase the security of your site.
  • Optimize your site for social media.

Social Media Training Course Requirements:

There are no prerequisites for this course. This course is suitable for beginners, intermediate and advanced learners because we assess the level of the student and gear the learning modules to the next level. Trainees will require a computer and tablet or smart phone, Google account (which we will help set up) and a reliable internet connection. Classes will be delivered on Zoom.

Social Media Training Course Schedule & Duration:

Each module is an individualized one-hour session. This course is offered with a duration of 24 weeks (see details below).

Trainings are held every 1 week via Zoom.

Total hours:

24 week with Manager/Social Media Manager & Team (up to 3 people)

  • Kickoff Session with Goal Setting: 1 hours
  • 23 Learning / Review Modules x 1 hour: 16 hours

Total Hours = 24 hours

24 week with solopreneur

  • Introduction to Social Media Training: 1 hour
  • 23 Learning Modules x 1 hour: 16 hours

Total Hours = 24 hours

Social Media Training Cost:

The cost of the 24-week program is $4,715 plus GST.

Social Media Training Instructor:

Rina Liddle has taught a variety of social media, communication and critical theory courses at Emily Carr University, University Canada West and Brighton College since 2009. She has an MA in Photography and Urban Culture from Goldsmiths College, University of London, England and a BFA in General Visual Arts from Emily Carr University. Rina leads a team of 7 contractors and one employee at Liddleworks Indie Media and Full Serve Web and has helped over 60 clients obtain their business and organizational objectives through training and social media management.

She has a passion for visual art and has shown her installation works – many of them utilizing digital and social media components – worldwide, most notably receiving a grant for the work “We Are Watching”, a commission from the City of Vancouver for the 2010 Winter Olympics. Her research interests include: participatory practice; online communities. Rina believes in community building, net neutrality, and the slow food movement.

*Specific platforms and content types are dependent on the modules agreed upon. The modules are customized for each student depending on their business goals, industry and desire.

**depending on how frequently the modules are scheduled by the student.