5 Instagram Tips for Beginners

Instagram is always giving us new updates —it’s a challenge to keep up! That’s why we’re listing 5 tips to help you stay in the know:

Connect Facebook & Instagram for a more seamless experience

Both platforms are owned by the same company, Meta, which was formerly Facebook. This means you can add your Instagram account to your Facebook, which will allow you to:

• Share stories & posts on both platforms
• Keep a closer control by managing the posting schedule for both
• Pay for promotions, run ads, and advertise on both platforms from your Page

Boost your brand visibility & generate engagement with IGTV

This is a great tool to take advantage of especially if you like to post videos over 60 seconds. IGTV is like a combination of Instagram and YouTube. You can create a series showing various products and services you offer.

The difference between Instagram’s 3 feed options

There are 3 feeds that are available on Instagram: Home, Favourites, & Following. Let’s break down each one:

This is a great tool to take advantage of especially if you like to post videos over 60 seconds. IGTV is like a combination of Instagram and YouTube. You can create a series showing various products and services you offer.

Home: gives users a feed sorted algorithmically including accounts you don’t follow and similar posts you’ve liked.

Favourites: enables users to create a list of accounts, or “marked favourites” to see content from.

Following: enables users to view the chronological stream of posts from accounts they follow. This had been the default prior to the 2016 change which included no algorithms and no suggestions from accounts you don’t follow.

Remix content from other people’s profiles to yours

Ever wanted to react or respond to a video? Similar to how you would “Stitch” or “Duet” a video on TikTok, Instagram has a “Remix” feature for all public videos. You will receive a notification when someone’s remixed your video. It’ll then get posted to their profile and won’t affect the original video.

So you can react, respond, add your 2 cents, and collaborate with creators easier! Click the 3 dots in the top right corner and hit “Remix this reel” to get started.

Use the linking tool in stories

Businesses can add a direct link to the desired webpage on stories. Simply swipe up or press the square in the upper right corner, select “link,” then add your URL. Your followers will be taken directly to the webpage & your story will be up for 24 hours.

What other recommendations do you have for navigating through Instagram? We’d love to add it to this list so let us know!