The frustration is real. We’ve all watched the loading bar inch towards its inevitable conclusion at a snail’s pace. If you’ve ever stressed about whether you’ll miss a deadline because your .xlsx spreadsheet file is going haywire, you’re not the … Read More
Women’s economic power is on the rise—and has been, quietly, if we’re honest, for a while now. It’s up to marketing and visual communications to not only be smarter to stand out in a savvy market, but also to … Read More
Social media has me perplexed of late as to why Canadians are espousing Americanisms as if they were Canadian. The most overused term I’ve found in this category is “the melting pot” — right alongside thinly veiled hate speech masquerading … Read More
Avoid copyright infringement and promote public confidence with appropriate trademarks in your marketing materials.
Ever since the 13th century when King Henry III passed the first trademark legislation on bread—yes, bread; ensuring quality baked goods were protected from imposter bakers—the … Read More
Stop right there!
You might be deleting more than just names on a list.
Let’s take a detailed look at what happens when you’ve maxed out your number of free subscribers on Mailchimp—and why it’s important not to hit that … Read More